Active Adults Not Choosing Sunscreens to Stand up to the Elements
Athletes and outdoor enthusiasts may know the importance of choosing high-performance equipment, but fewer than one in five always wear sunscreen when participating in outdoor sports, according to a recent survey by Zoomerang.com.
While 9 out of 10 respondents participate in outdoor sporting activities, approximately half indicated they only wear sunscreen sometimes, and approximately 3 in 10 rarely or never wear sunscreen. These statistics come as no surprise to Patricia Agin, PhD, a researcher at the Coppertone Solar Research Center.
“There is a barrier that prevents active adults from using sunscreens,” Agin said. “Many are concerned that sunscreen will inhibit their performance and impede their game. This is precisely why we developed Coppertone Sport®, a sunscreen line to withstand the punishing conditions of outdoor athletes.”
According to the survey, people have a number of excuses for not wearing sunscreen. Some respondents are concerned that sunscreens are messy to apply and inconvenient, while others fear that greasiness will interfere with participating in activities. Approximately 6 in 10 just don’t think about applying it.
Since many outdoor athletic activities take place on or near surfaces like concrete, sand, water or snow — which reflects 85 to 90 percent of UV rays — it is particularly important for athletes to wear sun protection, no matter at what level or intensity they compete. Hard-core athletes, weekend warriors and recreational adults alike will benefit from the properties that make Coppertone Sport the number-one preferred sports suncreen lotion.
All Coppertone Sport products have a unique ultra-sweat-proof formula that won’t run into eyes and sting, even during vigorous activity. Plus, Coppertone Sport is specifically designed not to impede grip control and has an ultra-dry formula for fast absorption.
Coppertone Sport: What’s New in 2002?
The Coppertone Sport brand is re-launching all of its products with a bold new look and custom-designed lotion bottle with a grip feature — a change overwhelmingly preferred by consumers. Recognizing that active adults often need a variety of sunscreen product variations, Coppertone Sport comes in four forms, all of which have the same great properties that make it the ultimate in performance and protection.
Designed for spot protection around sensitive areas like the nose, ears and face.
“Americans are aware of the dangers of sun exposure but typically limit their sunscreen use to the beach or pool,” Agin explained. “People actually spend more time, however, involved in miscellaneous outdoor activities and should protect themselves from the sun’s damaging rays.”
Despite gowing awareness of sun safety, skin cancer rates in the U.S. continues to rise, with 1.3 million new cases diagnosed each year. Eighty percent of the sun’s rays can penetrate light clouds, mist, and fog, so with or without the sun, applying sunscreen is critical with any outdoor activity.
To ensure high performance levels, Coppertone Sport products are clinically tested on people as they participate in strenuous athletic activities at the Coppertone Solar Research Center, one of the world’s largest state-of-the-art facilities for testing the effectiveness of suncare products.
Coppertone and Coppertone Sport are registered trademarks of Schering-Plough HealthCare Products, Inc. of Memphis, TN, a subsidiary of Schlering-Plough Corporation of Kenilworth, NJ, a research-based company engaged primarily in the discovery, development, manufacturing and marketing of pharmaceuticals and health care products worldwide.
Coppertone Sport is an NATA official sponsor. For more information, please visit their web site, accessed through www.nata.org. Reprinted with permission from NATA News, May 2002.
The ESSMC staff is skilled at using KT tape as an adjunctive intervention to compliment manual therapy, modalities and therapeutic exercise.
Kinesiology tape, or KT, was developed in 1996 by Dr. Kenzo Kase. It claims to produce its benefits by microscopically lifting the skin off of the underlying muscles which will help to increase blood flow and decrease pressure and irritation. The benefits of KT include proprioceptive facilitation, muscle facilitation, reduced muscle fatigue and soreness, pain inhibition and enhanced healing. Proprioception is the knowledge of where the body is in space. Healing is defined in this case by reducing the amount of swelling and improving blood flow. According to the current research, KT has been shown to provide short term pain relief, increase blood flow, increase the motion at the taped joint, and improve muscle activity. However, it has not been shown to give proprioceptive benefits.
KT can be used all over the body. Common areas for application are the shoulder, elbow, knee and ankle, but can also be applied on the back, neck, wrist and more. The tape is flexible and moves well with the skin so it can be worn for up to three days. Kinesiology tape can be purchased for commercial use, but is most effective when applied by a professional.
Are you worried about falling? Have you fallen in the past? Every year, one in three adults age 65 and older falls. Falls are responsible for 95% of hip fractures, as well as other moderate to severe injuries.
How can a physical therapist help reduce your risk for falls? Physical therapists can conduct an evaluation to determine if you are at risk for falls. This evaluation includes a review of your medical history, a review of your medications, a home safety assessment, feet and footwear assessment, a gait assessment, leg strength tests, and a balance assessment. Based on the results of your evaluation, your physical therapist can design an individualized exercise program focused on improving your balance and strength in order to reduce your risk for falls. Furthermore, your physical therapist can also help you to make your home a safe environment and educate you about the medical risk factors associated with falls.
What can you do to decrease your risk for falls? Remain active. Regular exercise and activity, such as walking, aquatic exercise, or tai chi, can improve your strength, balance, coordination and flexibility, all of which can reduce your risk of falls. Review your medications with your doctor or a pharmacist to determine if there are any side effects or interactions that may increase your risk of falling. Get regular vision checks. Vision problems such as cataracts, macular degeneration and wearing bifocals, can greatly increase your risk for falls.
Falls among older adults continue to be a growing concern. If you feel you or someone you love is at risk for falls, take action and contact your doctor for a referral to ESSMC physical therapy today.